Hundreds of Apple fans have queued outside stores to get their hands on the new iPhone XS today – despite its eye-watering price tag.
Fans have been spotted waiting outside stores in London, Singapore, Shanghai, Sydney, Dubai and Berlin among others to get their hands on the iPhone XS, iPhone XS Max and Apple Watch Series 4.
The £999 ($999) iPhone XS and £1,099 ($1,099) XS Max have been battling it out to be crowned Apple’s fastest selling smartphone of all time.
The most expensive iPhone of all time – the £1,449 ($1,449) 512GB XS Max – sold out in its space grey and gold finishes in under half an hour last week.
Droves of iPhone fans queued outside the company’s UK flagship Regent Street store on Friday morning, hoping to be among the first to get their hands on the iPhone XS and XS Max, which chief executive Tim Cook unveiled earlier this month as Apple’s most-advanced iPhone yet.
Most customers pre-ordered their new handsets for collection ahead of the store’s 8am opening, but about a dozen eager buyers without a reservation turned up to queue through cold and windy conditions on Thursday afternoon.